Applying the Situational Theory of Publics to the first external voting process for Costa Ricans abroad: Lessons for international public relations and public diplomacy / Aplicación de la Teoría Situacional de los Públicos al primer proceso de voto en el

Vanessa Bravo


Using information gathered from 40 interviews with Costa Ricans who live abroad (some who decided to vote in the newly granted external voting right and others who did not vote in the Costa Rican National Elections of 2014), the variables that impacted the voting intention and/or behavior of these Costa Rican diaspora members were categorized using the independent variables presented by the Situational Theory of Publics: problem recognition, constraint recognition (internal and external constraints), and level of involvement. This theory was used to better understand what is moving these potential external voters to vote or not, in order to suggest what kinds of efforts should the Costa Rican government undertake to increase the number of external voters. The implications for public diplomacy and international public relations are explored


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Prefijo DOI: 10.5783

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