The Ramparts We Watch: film documentary discourse in the field of Public Relations / The Ramparts We Watch: el discurso del cine documental en el campo de las Relaciones Públicas

Ramon Girona, Jordi Xifra

Resumen


The aim of this article is to analyze Louis de Rochemont’s The Ramparts We Watch as a public relations war effort from the past century. Arising from the informative and propagandistic strategy of late 1930s newsreels, the aforementioned documentary was made using very appropriate narrative techniques to award it the dimension of objectivity and truthfulness characteristic of public relations messages, without losing sight of its educational and persuasive function. From this standpoint, The Ramparts We Watch founded a genre and constituted one of the clearest precedents of public relations war films in America.

El objetivo de este artículo es analizar el film de Louis de Rochemont, The Ramparts We Watch, en tanto que un esfuerzo de relaciones públicas en tiempos de guerra. Surgido de la estrategia informativa y propagandística de los noticiarios de la segunda mitad de los años 30, este documental se realizó mediante el uso de técnicas narrativas muy adecuadas para conseguir la dimensión de objetividad y veracidad que debe caracterizar los mensajes de relaciones públicas, sin perder de vista su función educativa y persuasiva. Desde ese punto de vista, The Ramparts We Watch adquirió un carácter fundacional y constituyó uno de los más claros precedentes de los filmes de relaciones públicas realizados en Estados Unidos, en el contexto de la guerra.


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