A Comunicação Interna na Empresa em Rede e em Sistemas Sociais Cooperativos.- Internal Communication in the Network Enterprise and in Cooperative Social Systems

Autores/as

  • Sonia Pedro Sebastiao

DOI:

https://doi.org/10.5783/revrrpp.v2i3.68

Palabras clave:

Fuchs, Cooperação, Empresa em Rede, Relações Públicas, Comunicação Interna

Resumen

Neste artigo teórico, a autora relaciona a concepção de Sociedade de Informação Participativa, Cooperativa, Sustentável de Fuchs (2008) com o papel do profissional de Relações Públicas, no estabelecimento e coordenação da Comunicação Interna no seio da Empresa em Rede, onde os colaboradores (público interno) desempenham um papel activo, colaborativo e decisivo na estrutura de negócios com vista ao cumprimento dos objectivos organizacionais.

O artigo está dividido em duas partes fundamentais. Na primeira apresentamos a teoria social de Fuchs, caracterizando a Sociedade de Informação Participativa, Cooperativa, Sustentável e a Empresa em Rede. De seguida, argumentamos sobre o papel das relações públicas no seio destes sistemas sociais focando o seu contributo para o especialismo da Comunicação Interna.

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Biografía del autor/a

Sonia Pedro Sebastiao

Professor of Strategic Communication and Cultural Studies. PhD in Social Sciences (Communication Sciences). Research Senior in Communication and Media at CAPP Administration and Public Policies Center.

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Publicado

2012-06-01

Cómo citar

Pedro Sebastiao, S. (2012). A Comunicação Interna na Empresa em Rede e em Sistemas Sociais Cooperativos.- Internal Communication in the Network Enterprise and in Cooperative Social Systems. Revista Internacional De Relaciones Públicas, 2(3(ene-jun), 09–26. https://doi.org/10.5783/revrrpp.v2i3.68