A Comunicação Interna na Empresa em Rede e em Sistemas Sociais Cooperativos.- Internal Communication in the Network Enterprise and in Cooperative Social Systems

Sonia Pedro Sebastiao

Resumen


Neste artigo teórico, a autora relaciona a concepção de Sociedade de Informação Participativa, Cooperativa, Sustentável de Fuchs (2008) com o papel do profissional de Relações Públicas, no estabelecimento e coordenação da Comunicação Interna no seio da Empresa em Rede, onde os colaboradores (público interno) desempenham um papel activo, colaborativo e decisivo na estrutura de negócios com vista ao cumprimento dos objectivos organizacionais.

O artigo está dividido em duas partes fundamentais. Na primeira apresentamos a teoria social de Fuchs, caracterizando a Sociedade de Informação Participativa, Cooperativa, Sustentável e a Empresa em Rede. De seguida, argumentamos sobre o papel das relações públicas no seio destes sistemas sociais focando o seu contributo para o especialismo da Comunicação Interna.


Citas


Bartoo, H., and P. M Sias. “When enough is too much: communication apprehension and employee information experiences.” Communication Quarterly, 52 (1), 2004: 15-26.

Berger, B. K. "Power over, power with, and power to relations: critical reflections on public relations, the dominant coalition, and activism." Journal of Public Relations Research, 17(1), 2005: 5-28.

Berger, B. K., and B. H. Reber. Gaining influence in public relations: the role of resistance in practice. New Jersey: Lawrence Erlbaum, 2006.

Berger, B. K., B. H. Reber, and W. C. Heyman. “You Can't Homogenize Success in Communication Management: PR Leaders Take Diverse Paths to Top.” International Journal of Strategic Communication, 1(1), 2007: 53-71.

Bourdieu, P. "The forms of capital." In Handbook of Theory and Research for the Sociology of Education, edited by J. Richardson, 241-258. New York: Greenwood, 1986.

Bowen, S. A. "What public relations practitioners tell us regarding dominant coalition access and gaining membership." K. Yamamura (ed.) 11th International Public Relations Research Conference “Research that Matters to the Practice”. Miami: Universidade of Miami, 2008. 37-55.

Castells, M. The information age: economy, society and culture. 2nd. Vol. 1. Malden: Blackwell Publishing, 2000.

—. The information age: economy, society and culture. 3 vols. Malden: Blackwell Publishing, 1996, 1997 and 1998.

Coombs, W. T., and S. J. Holladay. It’s not just PR. Malden: Blackwell Publishing, 2007.

Freeman, R. E. “Stakeholder Theory of the Modern Corporation.” In Ethical Issues in Business: a Philosophical Approach, edited by T. Donaldson, P. H. Werhane and M. Cording, 38-48. New Jersey: Pearson Higher Education, 1994.

—. Strategic Management: a stakeholder approach. Massachusetts: Pittman, 1984.

Freeman, R. E., A. C Wicks, and B. Parmar. “Stakeholder Theory and «the Corporate Objective Revised».” Organization Science, 15 (3), 2004: 364-369.

Fuchs, C. Internet and Society: Social Theory in the Information Age. New York: Routledge, 2008.

Fuchs, C. "Theoretical Foundations of defining the Participatory, Co-operative, Sustainable Information Society." Information, Communication & Society, 13 (1), 2010: 23-47.

Giddens, A. The Constitution of Society. Outline of the Theory of Structuration. Cambridge, MA: Polity, 1984.

Grunig, J. E. "Collectivism, Collaboration, and Societal Corporatism as core Professional Values in Public Relations." Journal of Public Relations Research, 12(1), 2000: 23-48.

Grunig, J. E. “Two-way symmetrical public relations: past, present, and future .” In Handbook of Public Relations, edited by R. L. Heath, 11-30. Thousand Oaks: Sage Publications, 2001.

Grunig, J. E., and L. A. Grunig. "Models of public relations and communication." In Excellence in public relations and communication management., edited by J. E. Grunig, 285-325. New Jersey: Lawrence Erlbaum Associates, 1992.

Grunig, J. E., Hunt, T. Managing Public Relations. New York: Holt, Rinehart & Winston, 1984.

Grunig, L. A., J. E. Grunig, and D. M. Dozier. Excellent Public Relations and Effective Organizations. A study of communication management in three countries. New Jersey: Lawrence Erlbaum Associates, 2002.

Habermas, J. The Theory of Communicative Action. London: Beacon Press, 1981.

Hannegan, C. "Employees as Reputation Makers." Strategic Communication Management, 8 (6), 2004: 5.

Heath, R. L. Mutually beneficial relations. Vol. 2, in Encyclopedia of Public Relations, edited by R. L. Heath, 552-556. Thousand Oaks: Sage Publications, 2005.

Ihlen, O., B. van Ruler, and M. Fredriksson. Public Relations and Social Theory: key figures and concepts. London: Routledge, 2009.

Lamb, L. F., and K. B. McKee. Applied Public Relations. Cases in Stakeholder Management. New Jersey: Lawrence Erlbaum Associates, Inc, 2004.

Lauzen, M. M., and D. M. Dozier. “The Missing Link: The Public Relations Manager Role as Mediator of Organizational Environments and Power Consequences for the Function.” Journal of Public Relations Research, 4(4), 1992: 205-220.

Lieber, P. S. "Moral development in public relations: Measuring duty to society in strategic communication." Public Relations Review, 34(3), 2008: 244-251.

Manovich, L. The Language of New Media. Massachusetts: The MIT Press, 2001.

Pasadeos, Y., B. Berger, and R. B. Renfro. “Public Relations as a maturing discipline: an update on research networks.” Journal of Public Relations Research, 22(2), 2010: 136-158.

Pimlott, J. A. R. Public Relations and American Democracy. New Jersey: Princeton University Press, 1951.

Plowman, K. D. "Power in conflict for public relations." Journal of Public Relations Research, 10, 1998: 237-261.

Ralph, T., and L. Yeomans. Exploring Public Relations. Essex: Financial Times/ Prentice Hall, 2009.

Rosenfeld, L., J. Richman, and S. May. “Information adequacy, job satisfaction and organizational culture in a dispersed-network organization.” Journal of Applied Communication Research, 32 (1), 2004: 28-54.

Sriramesh, K., and D. Vercic. "The impact of Globalization on Public Relations: A Special Section from the BledCom 2007 Conference." Public Relations Review, 33, 2007: 355-444.

Waymer, D., and L. Ni. “Connecting Organizations and their employee publics: the rhetorical analysis of Employee-Organization Relationship (EOR).” In Rhetorical and Critical Approaches to Public Relations II, edited by R. L. Heath, E. L. Toth and D. Waymer, 216-232. New York/London: Routledge, 2009.

Welch, M., and P. R. Jackson. “Rethinking internal communication: a stakeholder approach.” Corporate Communications: an International Journal, 12(2), 2007: 177-198.

White, C., A. Vanc, and G. Stafford. “Internal Communication, information satisfaction, and sense of community: the effect of personal influence.” Journal of Public Relations Research, 22 (1), 2010: 65-84.

White, C., and J. Park. “Public perceptions of public relations.” Public Relations Review, 36, 2010: 319-324.


Texto completo: Ver texto completo

Refbacks

  • No hay Refbacks actualmente.


Creative Commons License
Este trabajo está licenciado bajo la licencia Creative Commons Attribution 3.0 .

Revista incluida en Emerging Source Citation Index (ESCI - Thomson Reuters), ERIH PLUS, Catálogo Latindex, Dulcinea, e-Revistas, DICE, RESH, CIRC, ISOC, Dialnet, ULRICH, EBSCO, DOAJ, REBIUN, MIAR

ISSN: 2174-3681

Prefijo DOI: 10.5783

Miembro de CrossRef