A Comunicação Interna na Empresa em Rede e em Sistemas Sociais Cooperativos.- Internal Communication in the Network Enterprise and in Cooperative Social Systems
DOI:
https://doi.org/10.5783/revrrpp.v2i3.68Palabras clave:
Fuchs, Cooperação, Empresa em Rede, Relações Públicas, Comunicação InternaResumen
Neste artigo teórico, a autora relaciona a concepção de Sociedade de Informação Participativa, Cooperativa, Sustentável de Fuchs (2008) com o papel do profissional de Relações Públicas, no estabelecimento e coordenação da Comunicação Interna no seio da Empresa em Rede, onde os colaboradores (público interno) desempenham um papel activo, colaborativo e decisivo na estrutura de negócios com vista ao cumprimento dos objectivos organizacionais.
O artigo está dividido em duas partes fundamentais. Na primeira apresentamos a teoria social de Fuchs, caracterizando a Sociedade de Informação Participativa, Cooperativa, Sustentável e a Empresa em Rede. De seguida, argumentamos sobre o papel das relações públicas no seio destes sistemas sociais focando o seu contributo para o especialismo da Comunicação Interna.
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