Relaciones Públicas. Conceptos, práctica y crítica.- Public Relations. Concepts, practice and critique

Authors

  • Jairo Lugo-Ocando University of Sheffield (UK)

DOI:

https://doi.org/10.5783/revrrpp.v1i1(Ene-Jun).11

Keywords:

Relaciones Públicas, conceptos, práctica, escuela crítica, manual

Abstract

Este libro constituye una de los primeras traducciones al español de la reconocida autora británica, se trata de una edición en castellano del libro Public Relations: Concepts, Practice and Critique (SAGE, 2008) que ha sido traducido por el también reconocido Jordi Xifra. Sin duda alguna Jaquie L’Etang resuena a nivel mundial como una de las fundadoras de la escuela critica de los estudios sobre Relaciones Publicas. Sus contribuciones intelectuales han permitido modernizar y superar las visiones tradicionales funcionalistas que aún predominan en las escuelas norteamericanas sobre el tema. La traducción del profesor Xifra es además impecable, logrando la traducción conceptual de las ideas de L’Etang de manera simple y accesible, sin perder por ello la profundidad y densidad del texto original.

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Author Biography

Jairo Lugo-Ocando, University of Sheffield (UK)

He has worked as a reporter, staff-writer and chief sub-editor for several newspapers in Venezuela. He has also been correspondent for newspapers, magazines and radio stations in Venezuela, Colombia, Mexico and the United States.
He sits on the advisory board of the Asylum Positive Image Project run by OXFAM-GB. He has been invited to lecture at the Universidad Catolica Andres Bellos (Venezuela), IQRA University (Pakistan) and the University of Columbia (USA) among other institutions.
His research interests include media and democratisation in South America and Digital Technologies in the developing World.

References

L’Etang, J. (2009). Relaciones Públicas. Conceptos, práctica y crítica. Barcelona: UOC.

Miller, D. and Dinan, W. (2007). A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power. London: Pluto Press.

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Published

2011-05-25

How to Cite

Lugo-Ocando, J. (2011). Relaciones Públicas. Conceptos, práctica y crítica.- Public Relations. Concepts, practice and critique. International Journal of Public Relations, 1(1(ene-jun), 157–160. https://doi.org/10.5783/revrrpp.v1i1(Ene-Jun).11

Issue

Vol. 1 No. 1(ene-jun) (2011): Panorama Internacional de las Relaciones Públicas

Section

RESEÑAS

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