Toward an Inclusive Approach in Risk Communication
A Theoretical–Reflective Study for Public Relations
DOI:
https://doi.org/10.5783/revrrpp.v15i30.909Keywords:
Risk communication, Risk society, Crisis communication management, Person with disability, Public RelationsAbstract
The field of crisis communication has, for some time, been consolidating itself within organizational communication studies, both in Brazil and internationally. Its importance, especially within the context of the risk society (Beck, 2010), is undeniable. However, there is a need to move forward, to refine processes, and to act effectively in the prevention and mitigation of risks and damages in ways that are meaningful for the diverse publics that constitute this society. This theoretical–reflective study addresses inclusive risk communication, reflecting on and proposing possible actions that are attentive to the different needs and characteristics of organizational publics. Based on a bibliographic review on accessible communication, the discussion is articulated with theories of the risk society (Beck, 2010), crisis communication (Coombs, 2007; Coombs & Holladay, 2022), and risk management (Nunes, 2025). Finally, the culture of care is identified as a pathway for potential actions aimed at implementing accessible and inclusive risk communication processes.
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