Una aproximación histórica al dominio intelectual de las Relaciones Públicas. Tensiones paradigmáticas en su construcción disciplinar / A historical approach to the intellectual domain of public relations. Paradigmatic tensions in their disciplinary const

Gabriel Sadi, Verónica Méndez

Resumen


El artículo se interesa por el desarrollo de las Relaciones Públicas en tanto campo intelectual, propiciando un acercamiento de índole paradigmática a las propuestas teóricas y conceptuales predominantes en los últimos 35 años. Con tal fin, se ha indagado en artículos de publicaciones científicas y en libros de editoriales reconocidas que hayan sido editados entre 1980 y lo que ha transcurrido de 2015, de modo tal de poner en evidencia las distintas visiones teóricas construidas en torno a la disciplina y establecer si es válido referir a la existencia de un paradigma dominante y enfoques alternativos


Citas


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