Una aproximación histórica al dominio intelectual de las Relaciones Públicas. Tensiones paradigmáticas en su construcción disciplinar / A historical approach to the intellectual domain of public relations. Paradigmatic tensions in their disciplinary const
DOI:
https://doi.org/10.5783/revrrpp.v5i10.353Keywords:
Relaciones Públicas, dominio intelectual, paradigmas, teorías, historiaAbstract
El artículo se interesa por el desarrollo de las Relaciones Públicas en tanto campo intelectual, propiciando un acercamiento de índole paradigmática a las propuestas teóricas y conceptuales predominantes en los últimos 35 años. Con tal fin, se ha indagado en artículos de publicaciones científicas y en libros de editoriales reconocidas que hayan sido editados entre 1980 y lo que ha transcurrido de 2015, de modo tal de poner en evidencia las distintas visiones teóricas construidas en torno a la disciplina y establecer si es válido referir a la existencia de un paradigma dominante y enfoques alternativos
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