Desinformación en salud y su impacto en el desarrollo sostenible (Scopus 2017-2023)

Autores/as

DOI:

https://doi.org/10.5783/revrrpp.v14i27.861

Palabras clave:

desinformación, infodemia, ODS, Públicos, Investigación, Salud

Resumen

La creación y difusión de desinformación en salud, intencionada o no, es un problema social. La investigación, comprometida con la ciudadanía para el desarrollo de sociedades sostenibles, puede diagnosticar aquellos contenidos que generen un problema social para contribuir a su solución.

Este estudio analiza la desinformación en salud y su contribución al desarrollo sostenible, así como los grupos de interés en la literatura científica. Para ello, se realizó una revisión bibliográfica desde 2017 a 2023 en la base de datos Scopus. Se analizaron, adaptando la metodología de análisis del desempeño de Patra et al. (2023), un total de 81 artículos del área de las ciencias sociales.

Los resultados describen una producción científica, mayoritariamente europea, donde prescriptores formales, agencias de verificación y alfabetización mediática son los recursos más comunes para combatir la desinformación y mantener la credibilidad y confianza en las fuentes con autoridad. La actividad científica debería incluir, como objeto de estudio, el impacto de la desinformación en la salud de los públicos para contribuir a solucionar problemas sociales como metas de los Objetivos de Desarrollo Sostenible.

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Biografía del autor/a

Ana Ibáñez-Hernández, Universidad de Alicante

Ana Ibáñez es licenciada en Ciencias de la Información (Periodismo) por la Universidad Complutense de Madrid y Master en Marketing y Comunicación 2.0 por la Escuela Superior de Marketing de Alicante.

Comienza su andadura profesional como redactora del Diario ABC Comunidad Valenciana, en las delegaciones de Valencia y Alicante, donde durante más de 5 años pasa por distintas secciones, hasta acabar a cargo de la sección de Educación y Sanidad. En ese tiempo logra distintos reconocimientos a su trayectoria periodística y recoge los premios periodísticos del Colegio Oficial de Enfermería de Alicante y el de Protección Civil, concedido por el Ayuntamiento de Alicante. A fecha de hoy, sigue vinculada al mundo del periodismo, como vocal de la Junta Directiva de la Asociación de Periodistas de la Provincia de Alicante (desde el año 2014), desde donde participa en la dirección de la estrategia comunicativa de la organización y donde colabora publicando artículos periodísticos.

Las últimas décadas ha estado al frente de distintos Departamentos de Comunicación y Relaciones Públicas en empresas e instituciones de diferentes sectores, especialmente, en el ámbito sanitario y del tercer sector, donde desarrolla la mayor parte de su carrera profesional, desempeñando las siguientes funciones como el Diseño y desarrollo del Plan de Relaciones Públicas y de Responsabilidad Social/ Gestión de la Comunicación interna y Formación corporativa / Coordinación de campaña de Marketing o como consultora estratégica de Social Media y Community Management. Definición del Social Media Plan o Creación de Contenidos y calendario de publicación para webs y redes sociales.

Ha realizado trabajos de consultoría independiente de marketing digital y dirección de proyectos de Comunicación 360 para agencias como Qadratia Consultants; Argos Comunicación y Mon Mariola/ OrionSGI, gestionando cuentas como Obras Sociales CAM, UMH; Casino Mediterráneo; Ayuntamiento de Alicante; Patronato de la Costa Blanca, Dirección Gral de Drogodependencias, entre otros. 

En el año 2019 inicia su actividad docente e investigadora en la Universidad de Alicante y retoma sus estudios de doctorado. Desde ese mismo año forma parte de Artefactos.org, participando en el trabajo colaborativo del lab y asesorando al equipo en estrategias de Comunicación y Responsabilidad Social. También es miembro del grupo de investigación sobre Relaciones públicas, Responsabilidad Social y Comunicación con Públicos Especializados y las Minorías y colabora con el equipo de investigación de la Cátedra de Brecha Digital Generacional de la UA. 

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Publicado

2024-06-29

Cómo citar

Ibáñez-Hernández, A., & Carreton-Ballester, M. C. (2024). Desinformación en salud y su impacto en el desarrollo sostenible (Scopus 2017-2023). Revista Internacional De Relaciones Públicas, 14(27), 47–70. https://doi.org/10.5783/revrrpp.v14i27.861