Health disinformation and its impact on sustainable development (Scopus 2017-2023)

Authors

DOI:

https://doi.org/10.5783/revrrpp.v14i27.861

Keywords:

disinformation, Infodemic, SDGs, Publics, Research, Health

Abstract

The pandemic brought with it an excess of health information, hoaxes and false news shared by any media, especially sensitive regarding treatments or vaccines. This compromises public health and creates a social problem. The literature review shows that misinformation, driven by anonymous sources and conspiracy theories, aggravates health-related problems by questioning health solutions and public health programs. Swift action to delegitimize this information is crucial because social media, while facilitating communication, also amplifies polarization and politicization, putting social and political relationships at risk. Rigorous and transparent research on this object of study is crucial to promote evidence-based knowledge to help combat misinformation.

Through research, universities can contribute to empirically solving societal challenges, such as misinformation, economic or environmental, by aligning with the Sustainable Development Goals (SDGs). In this way, institutions can help researchers understand the relationship of their work to the SDGs by guiding their efforts and being accountable for how they contribute to the 2030 Agenda. In this way, they would exercise their responsibility to educate and generate knowledge to strengthen, through their scientific work, health communication and its impact on sustainability.

The aim of this study is to analyze the research carried out on health disinformation, in order to ascertain its impact on sustainable development, since its implications are usually the subject of multiple research studies. The disease and the uncertainty surrounding it make the population suffering from it more vulnerable, the most logical reaction being the search for information and solutions to their problem, especially on the Internet.

Regarding the methodology applied, a literature review was conducted in the Scopus database, from 2017 to 2023, analyzing 81 articles, based on the performance analysis methodology proposed by Patra et al. (2023. The search was performed from the terms "disinformation" AND "fake news" AND "Health" with the keyword filter "disinformation", "fake news", "social media", "misinformation" and "public health". The choice of this database is justified by the prior analysis of ElSevier teams to label papers, before publication, according to their contribution to the SDGs, which connects scientific production in its contribution to sustainable development.

The analysis reveals a fluctuating pattern in research productivity on misinformation, with an increase until 2022 followed by a decrease in 2023. In addition, the significant presence of articles from the field of social sciences (40%) in journals indexed in Scopus, highlighting the importance of this topic in academia. The data show a growing interest in understanding and addressing misinformation from various disciplines, reflecting the complexity of the phenomenon and its multidimensional impact.

Although they come from up to 25 different geographical areas, most of the authors are concentrated in Europe and particularly in Spain, showing a leadership in disinformation research especially related to the pandemic. This points to the need for international collaboration and global approaches to address this type of worldwide problem.

Although health misinformation-as an object of study in academia-is related to some of the Sustainable Development Goals, its contribution to the 2030 Agenda might be questionable. Although the labels assigned in the database are scarce and do not contemplate all the SDGs, it can be concluded that the most recurrent are those that address citizenship health (SDG 3), seeking partnerships with other institutions (SDG 17).

Academia should consider the impact of research on sustainability and focus on digital health and media literacy, especially targeting specific vulnerable audiences and minorities. Another area for improvement in this regard would be to strengthen international collaboration to more effectively address health misinformation in the context of the SDGs.

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Author Biography

Ana Ibáñez-Hernández, Universidad de Alicante

Ana Ibáñez es licenciada en Ciencias de la Información (Periodismo) por la Universidad Complutense de Madrid y Master en Marketing y Comunicación 2.0 por la Escuela Superior de Marketing de Alicante.

Comienza su andadura profesional como redactora del Diario ABC Comunidad Valenciana, en las delegaciones de Valencia y Alicante, donde durante más de 5 años pasa por distintas secciones, hasta acabar a cargo de la sección de Educación y Sanidad. En ese tiempo logra distintos reconocimientos a su trayectoria periodística y recoge los premios periodísticos del Colegio Oficial de Enfermería de Alicante y el de Protección Civil, concedido por el Ayuntamiento de Alicante. A fecha de hoy, sigue vinculada al mundo del periodismo, como vocal de la Junta Directiva de la Asociación de Periodistas de la Provincia de Alicante (desde el año 2014), desde donde participa en la dirección de la estrategia comunicativa de la organización y donde colabora publicando artículos periodísticos.

Las últimas décadas ha estado al frente de distintos Departamentos de Comunicación y Relaciones Públicas en empresas e instituciones de diferentes sectores, especialmente, en el ámbito sanitario y del tercer sector, donde desarrolla la mayor parte de su carrera profesional, desempeñando las siguientes funciones como el Diseño y desarrollo del Plan de Relaciones Públicas y de Responsabilidad Social/ Gestión de la Comunicación interna y Formación corporativa / Coordinación de campaña de Marketing o como consultora estratégica de Social Media y Community Management. Definición del Social Media Plan o Creación de Contenidos y calendario de publicación para webs y redes sociales.

Ha realizado trabajos de consultoría independiente de marketing digital y dirección de proyectos de Comunicación 360 para agencias como Qadratia Consultants; Argos Comunicación y Mon Mariola/ OrionSGI, gestionando cuentas como Obras Sociales CAM, UMH; Casino Mediterráneo; Ayuntamiento de Alicante; Patronato de la Costa Blanca, Dirección Gral de Drogodependencias, entre otros. 

En el año 2019 inicia su actividad docente e investigadora en la Universidad de Alicante y retoma sus estudios de doctorado. Desde ese mismo año forma parte de Artefactos.org, participando en el trabajo colaborativo del lab y asesorando al equipo en estrategias de Comunicación y Responsabilidad Social. También es miembro del grupo de investigación sobre Relaciones públicas, Responsabilidad Social y Comunicación con Públicos Especializados y las Minorías y colabora con el equipo de investigación de la Cátedra de Brecha Digital Generacional de la UA. 

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Published

2024-06-29

How to Cite

Ibáñez-Hernández, A., & Carreton-Ballester, M. C. (2024). Health disinformation and its impact on sustainable development (Scopus 2017-2023). International Journal of Public Relations, 14(27), 47–70. https://doi.org/10.5783/revrrpp.v14i27.861