The role of lobbies in the process of European construction

Authors

DOI:

https://doi.org/10.5783/revrrpp.v13i25.809

Keywords:

lobby, political communication, European Union, European Parliament, European Commission

Abstract

In the process of European integration, citizens and organisations can participate through specialised bodies such as political parties, but also interest groups (Aron, 2020; Dür, Bernhagen and Marshall, 2015). This article shows how lobbies are using political communication tools to influence public institutions. This proposal aims to analyse the communication strategies of lobbies in Europe and which institutions they focus their activities on, the European Commission or the European Parliament. The aim is to find out the audiences with which they establish relations in their communication activities, to analyse which countries and which types of lobbies have the greatest presence in the register of interest groups, and how they manage their communication tools.  To carry out this study, two research techniques were chosen, content analysis and survey, for which a stratified probabilistic sampling was carried out using the organisational typologies contemplated in the European Union Transparency Register as a stratum, obtaining 363 interest groups. Subsequently, for the content analysis, all registered lobbies related to both European institutions were chosen. The main findings reveal that the European Parliament is the main target of NGOs, trade union associations and companies, while employers' and academic associations focus their efforts on the European Commission. Business and employers' organisations have a stronger presence and influence in the European institutions than self-employed and faith-based organisations. Belgium is the country with the most registered lobbies. The lobbying sector is dominated by middle-aged men with legal training and professional experience who prefer direct lobbying and make marginal use of indirect lobbying tools.

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Author Biographies

Andrea Moreno Cabanillas, Universidad de Málaga

Research staff in training at the Department of Advertising and Audiovisual Communication of the University of Malaga, research contract staff in training (FPU 2019). PhD student of the Interuniversity Doctorate Programme in Communication of the Universities of Cadiz, Huelva, Malaga and Seville in the line of Advertising and Public Relations. Graduate in Advertising and Public Relations from the University of Malaga and Master's Degree in Teacher Training in Secondary Education and Vocational Training from the University of Murcia. Research focused on interest groups and lobbies in the European Union, with a funded research stay at Universidade de Sao Paulo (Brazil) and RMIT University (Australia).

Antonio Castillo Esparcia, University of Malaga

Professor at the School of Communication Sciences of the University of Malaga. He teaches Theory and history of public relations, Political Communication (Lobbies and think tanks) and the Communication in NGOs and social movements.
He holds a Bachelor’s and Doctoral degrees from the Autonomous University of Barcelona (UAB). Coordinator of the Master’s degree programme in “Strategic management and innovation in communication”, of the University of Malaga. Visiting Professor at European and American universities, where he has participated in conferences, postgraduate courses and professional study programmes. Director of the Department of Audiovisual Communication and Advertising of the University of Malaga. President of the Association of Public Relations Researchers.

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Published

2023-06-30

How to Cite

Moreno Cabanillas, A., & Castillo Esparcia, A. (2023). The role of lobbies in the process of European construction. International Journal of Public Relations, 13(25), 93–110. https://doi.org/10.5783/revrrpp.v13i25.809