Key issues of public relations of Europe: Findings from the European Communication Monitor 2007-2014 / Temas clave de las relaciones públicas en Europa: Resultados del European Communication Monitor 2007-2014

Autores/as

  • Dejan Verčič
  • Piet Verhoeven Amsterdam School of Communication Research, University of Amsterdam, The Netherlands
  • Ansgar Zerfass University of Leipzig

DOI:

https://doi.org/10.5783/revrrpp.v4i8.290

Palabras clave:

Public Relations. Relaciones Públicas

Resumen

Abstract

European Communication Monitor is the largest longitudinal research project in public relations practice in the world. Data collected annually from 2007 to 2014 show that practitioners perceive five issues as the most important for their work: linking business strategy and communication, coping with the digital evolution and social web, building and maintaining trust, dealing with the demand for more transparency and active audiences, and dealing with the speed and volume of information flow. Perception of the importance of various issues for the practice of public relations is largely dependent on the gender, geography (division between Northern and Western vs. Southern and Eastern Europe), and sector in which a practitioner works (corporate, government, NGO or agency). While gender and sectorial differences studied in academic public relations literature, divisions in public relations practice between North-Western and South-Eastern Europe are largely ignored.

Resumen

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Biografía del autor/a

Dejan Verčič

Dr. Dejan Verčič, PhD, is Professor and Head of Centre for Marketing and Public Relations at the Faculty of Social Sciences, University of Ljubljana, Slovenia

Piet Verhoeven, Amsterdam School of Communication Research, University of Amsterdam, The Netherlands

Dr. Piet Verhoeven is researcher at the Amsterdam School of Communication Research and senior lecturer at the College and Graduate School of Communication of the department of communication science at the University of Amsterdam, The Netherlands,

Ansgar Zerfass, University of Leipzig

Prof. Dr. Ansgar Zerfass is Professor of Communication Management at the University of Leipzig, Germany and professor in Communication and Leadership, at the BI Norwegian Business School, Norway.

Citas

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Publicado

2014-10-28

Cómo citar

Verčič, D., Verhoeven, P., & Zerfass, A. (2014). Key issues of public relations of Europe: Findings from the European Communication Monitor 2007-2014 / Temas clave de las relaciones públicas en Europa: Resultados del European Communication Monitor 2007-2014. Revista Internacional De Relaciones Públicas, 4(8), 05–26. https://doi.org/10.5783/revrrpp.v4i8.290

Número

Vol. 4 Núm. 8 (2014): Relaciones Públicas en Europa (julio-diciembre)

Sección

MONOGRÁFICO: RELACIONES PÚBLICAS EN EUROPA

Licencia

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