Key issues of public relations of Europe: Findings from the European Communication Monitor 2007-2014 / Temas clave de las relaciones públicas en Europa: Resultados del European Communication Monitor 2007-2014
DOI:
https://doi.org/10.5783/revrrpp.v4i8.290Keywords:
Public Relations. Relaciones PúblicasAbstract
Abstract
European Communication Monitor is the largest longitudinal research project in public relations practice in the world. Data collected annually from 2007 to 2014 show that practitioners perceive five issues as the most important for their work: linking business strategy and communication, coping with the digital evolution and social web, building and maintaining trust, dealing with the demand for more transparency and active audiences, and dealing with the speed and volume of information flow. Perception of the importance of various issues for the practice of public relations is largely dependent on the gender, geography (division between Northern and Western vs. Southern and Eastern Europe), and sector in which a practitioner works (corporate, government, NGO or agency). While gender and sectorial differences studied in academic public relations literature, divisions in public relations practice between North-Western and South-Eastern Europe are largely ignored.
Resumen
Downloads
References
Bentele, G. (2003). Public trust: Theory and empirical results in Germany. Paper presented to the 10th International Public Relations Research Symposium, BledCom 2003. 4-6 July, Bled, Slovenia.
Coombs, W. T., Holladay, S., Hasenauer, G., & Signitzer, B. (1994). A comparative analysis of international public relations: Identification and interpretation of similarities and differences between professionalization in Austria, Norway, and the United States. Journal of public relations research 6, 23-39.
Cornelissen, J., van Bekkum, T., & van Ruler, B. (2006). Corporate communications: A practice-based theoretical conceptualization. Corporate reputation review 9, 114-133.
Golob, U., & Bartlett, J. L. (2007). Communicating about corporate social responsibility: A comparative study of CSR reporting in Australia and Slovenia. Public relations review 33, 1-9.
Grunig, J. E. (2006). Furnishing the edifice: Ongoing research on public relations as a strategic management function. Journal of public relations research 18, 151-176.
Grunig, J. E., & Hon, L. (1999). Guidelines for measuring relationships in public relations. Gainesville, FL: Institute for Public Relations, Commission on PR Measurement and Evaluation.
Grunig, L. A. (1992). Activism: How it limits the effectiveness of organizations and how excellent public relations departments respond. In J. E. Grunig (Ed.), Excellence in public relations and communication management (pp. 503-530). Hillsdale, NJ: Lawrence Erlbaum Associates.
Grunig, L. A., Hon, L. C., & Toth, E. L. (2013). Women in public relations: How gender influences practice. Routledge.
Ingenhoff, D. (Ed.), Internationale PR-Forschung. Konstanz: UVK Verlagsgesellschaft.
Lurati, F., & Mariconda, S. (2014). Swiss Corporate Communication and Public Relations Practice Monitor: 2013 Report. Zürich and Lugano: Swiss Corporate Communication and Public Relations Observatory.
van Ruler, B., & Verčič, D. (2008). Communication management in Europe: Challenges and opportunities. In A. Zerfass (Ed.), Public relations research: European and international perspectives and innovations (1st ed., 313-324). Wiesbaden: VS Verlag für Sozialwissenschaften.
van Ruler, B., & Verčič, D. (Eds.). (2004a). Public relations and communication management in Europe: A nation-by-nation introduction to public relations theory and practice. Berlin, New York: Mouton de Gruyter.
van Ruler, B., & Verčič, D. (2004b). Overview of public relations and communication management in Europe. In B. van Ruler & D. Verčič (Eds.), Public relations and communication management in Europe: A nation-by-nation introduction to public relations theory and practice (1-11). Berlin, New York: Mouton de Gruyter.
van Ruler, B., Verčič, D., Bütschi, G., & Flodin, B. (2004). A first look for parameters of public relations in Europe. Journal of public relations research 16, 35-63.
Sriramesh, K. (Ed.). (2004). Public Relations in Asia: An anthology. Singapore: Thomson.
Sriramesh, K., & Verčič, D. (2001). International public relations: A framework for future research. Journal of communication management 6, 103-117.
Sriramesh, K., & Verčič, D. (Eds.). (2003). The global public relations handbook: Theory, research, and practice. Mahwah, NJ: Lawrence Erlbaum Associates.
Sriramesh, K., & Verčič, D. (2003b). A theoretical framework for global public relations research and practice. in K. Sriramesh & D. Verčič (Eds.). (2003). The global public relations handbook: Theory, research, and practice (1-19). Mahwah, NJ: Lawrence Erlbaum Associates.
Sriramesh, K., & Verčič, D. (Eds.). (2009). The global public relations handbook: Theory, research, and practice (Expanded and revised ed.). New York, London: Routledge.
Swerling, J., Thorson, K., Tenderich, B., Yang, A., Li, Z., Gee, E., & Savastano, E. (2014). GAP: Generally Accepted practices. Report 1: Corporate findings. GAP VIII: Eight communication and public relations Generally Accepted Practices Study (Q4 2013 data). Los Angeles, CA: Strategic Communication and Public Relations Center (SCPRC), USC Annenberg School for Communication & Journalism. Retrieved on 22 June 2014 from http://ascjweb.org/gapstudy/wp-content/uploads/2014/06/GAP-VIII-Presentation-Final-6.12.2014.pdf
Verčič, D. (2000). The european public relations body of knowledge. Journal of Communication Management 4, 341–354.
Verčič, D. (2013a). Comparative research in public relations: From European to global research designs. In D. Ingenhoff (Ed.), Internationale PR-Forschung (pp. 11-20). Konstanz: UVK Verlagsgesellschaft.
Verčič, D. (3013b). Intercultural and multicultural context of public relations. In R. Tench & L. Yeomans (Eds.), Exploring public relations (3rd ed., pp. 70-82). London: Pearson Education, Prentice-Hall.
Verčič, D. (2009). Public relations of movers and shakers: Transnational corporations. In K. Sriramesh & D. Verčič (Eds.), The global public relations handbook: Theory, research, and practice (2nd ed., pp. 795-806). London, New York: Routledge.
Verčič, D., Grunig L. A., & Grunig, J. E. (1996). Global and specific principles of public relations: Evidence from Slovenia. In H. M. Culbertson & N. Chen (Eds.), International public relations: A comparative analysis (pp. 31-66). Mahwah, NJ: Lawrence Erlbaum Associates.
Verčič, D., & Grunig, J. E. (2000). The origins of public relations theory in economics and strategic management. In D. Moss, D. Verčič & G. Warnaby (Eds.), Perspectives on public relations research (pp. 9-58). London, UK: Routledge.
Verčič, D., van Ruler, B., Bütschi, G., & Flodin, B. (2002). On the definition of public relations: A European view. Public relations review 27, 373-387.
Verhoeven, P., Tench, R., Zerfass, A., Moreno, Á. (2012). How European PR practitioners handle digital and social media. Public relations review 38, 162-164.
Wakefiled, R. I. (2000). World-class public relations: A model for effective public relations in the multinational. Journal of communication management 5, 59-71.
Wakefield, R. I. (2011). “World-class” public relations one decade latter. Public relations journal, 5(3).
White, J., & Verčič, D. (2001). An examination of possible obstacles to management acceptance of public relations’ contribution to decision making, planning and organization functioning. Journal of communication management 6, 194-200.
Zerfass, A., Moreno, Á., Tench, R., Verčič, D., & Verhoeven, P. (2013). European Communication Monitor 2013. A Changing Landscape – Managing Crises, Digital Communication an CEO Positioning in Europe. Results of a Survey in 43 Countries. Brussels: EACD/EUPRERA, Helios Media.
Zerfass, A., Moreno, Á., Tench, R., Verčič, D, & Verhoeven, P. (2009). European communication monitor 2009.Trends in communication management and public relations – Results of a survey in 34 countries. Brussels: EACD, EUPRERA.
Zerfass, A., Moreno, Á., Tench, R., Verčič, D., & Verhoeven, P. (2008). European communication monitor 2008. Trends in communication management and public relations. - Results and implications. Brussels, Leipzig: EUPRERA, University of Leipzig.
Zerfass, A., van Ruler, B., Rogojinaru, A., Verčič, D., & Hamrefors, S. (2007). European communication monitor 2007. Trends in communication management and public relations- Results and implications. Leipzig, Brussels: University of Leipzig, EUPRERA.
Zerfass, A., Tench, R., Verčič, D., Verhoeven, P., & Moreno, Á. (2014). European communication monitor 2014. Excellence in strategic communication – Key issues, leadership, gender and mobile media. Results of a survey in 42 countries. Brussels: EACD/EUPRERA, Helios Media.
Zerfass, A., Tench, R., Verhoeven, P., Verčič, D., & Moreno, Á. (2010). European communication monitor 2010. Status quo and challenges for communication management in Europe – Results of an empirical survey in 46 countries. Brussels: EACD, EUPRERA.
Zerfass, A., Verhoeven, P., Moreno, Á., Verčič, D. (2011). European communication monitor 2011. Empirical insights into strategic communication in Europe. Results of a survey in 43 countries. Brussels: EACD, EUPRERA.
Downloads
Published
How to Cite
Issue
Section
License
Authors publishing in this journal agree to the following terms:
a. Authors retain copyright and grant the journal the right to be the first publication of the work as licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of authorship of the work and initial publication in this journal.
b. Authors may separately enter into additional arrangements for non-exclusive distribution of the version of the work published in the journal (e.g., placing it in an institutional repository or publishing it in a book), with an acknowledgement of initial publication in this journal.
c. Authors are allowed and encouraged to disseminate their work electronically (e.g. in institutional repositories or on their own website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and higher citation of published work (see The Effect of Open Access).
