Presentacion/Presentation

Abstract

European public relations research: internationalization, institutionalization and reflection to new professional challenges from a socially oriented perspective

Investigación en Relaciones Públicas en Europa: internacionalización, institucionalización y reflexión sobre los nuevos retos profesionales desde una perspectiva de orientación social

Public relations and communication management research in Europe are going through an excellent phase of scholarly development and impact.  This effect is being felt because there is an increasing number of educators and researchers bringing a breadth of qualifications and experience to the research field and consequently providing international prominence and recognition.  An increasing number of transnational projects between European researchers and universities are being made each year which is also translating into public relations and strategic communication receiving acknowledgment and legitimation as a target for significant funding awards from the EU.  Moreover, the results and dissemination of those large-scale research projects made in Europe in the field of public relations or strategic communication are now further expanding outside the continent and achieving an important representation in academic forums and journals globally.