Reseña del libro: Comunicación Interna Total / Book review: Total internal communication

Authors

  • Kathy Matilla Facultad de Comunicación y Relaciones Internacionales Blanquerna. Universidad Ramón Llull (URL) de Barcelona (España)

DOI:

https://doi.org/10.5783/revrrpp.v10i19.637

Keywords:

Comunicación Interna, Relaciones Públicas

Abstract

Reseña del libro Comunicación Interna Total. Estrategia, práctica y casos, de Joan Cuenca y Laura Varazzi. Publicado por UOC (2020).

Abstract

Book review Total internal communication. Strategy, practice and case studies. Written by Joan Cuenca and Laura Verazzi. Edited by UOC (2020).

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Author Biography

Kathy Matilla, Facultad de Comunicación y Relaciones Internacionales Blanquerna. Universidad Ramón Llull (URL) de Barcelona (España)

Doctora en Comunicación Social por la Universidad Ramón Llull.

Profesora-Investigadora del Grado de Publicidad, Relaciones Públicas y Marketing de la Facultad de Comunicación y Relaciones Internacionales Blanquerna, Universidad Ramón Llull (URL) de Barcelona (España).

References

CUENCA, J Y VERAZZI, L. (2020). Comunicación Interna Total. Estrategia, práctica y casos. Barcelona: Editorial UOC (Colección Dircom).

DOI: http://dx.doi.org/10.5783/RIRP-19-2020-13-247-250

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Additional Files

Published

2020-06-24

How to Cite

Matilla, K. (2020). Reseña del libro: Comunicación Interna Total / Book review: Total internal communication. International Journal of Public Relations, 10(19), 247–250. https://doi.org/10.5783/revrrpp.v10i19.637

Issue

Vol. 10 No. 19 (2020): Relaciones Públicas en tiempos del confinamiento (enero-junio)

Section

RESEÑAS

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