International Journal of Public Relations

Public Relations, Communication, Organizational Communication

About the Journal

International scientific journal for the dissemination of research in Public Relations and Communication.

ISSN: 2174-3681

DOI prefix: 10.5783

Current Issue

Vol. 16 No. 31 (2026): Disruptive Public Relations (January - June)

Portada Número 31 (Vol. 16) de la Revista Internacional de Relaciones Públicas

Published: 2026-07-31

PRESENTACIÓN

Disruptive Public Relations

1-4
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ARTÍCULOS

Why can’t Argentina regulate lobbying? A view from public relations

Carolina Andrea Carbone

5-22
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The Representation of Power Through Fictional Female Characters in Contemporary Culture: The Case of Queen Charlotte (Bridgerton) and Effie Trinket (The Hunger Games)

Esperanza Martínez Jiménez

23-46
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Trust without structure: the institutionalization of the DirCom according to rectorates of Latin American private universities

Boris Orlando Hernández Bernal

47-64
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Development of CommTech and its impact on public relations management in Cuba

Roxana Sera Rodríguez, Alejandro Álvarez Nobell, Yosvani Orlando Lao León

65-88
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Corporate diplomacy in Indonesia's digital public sphere Evaluating institutional legitimacy through IndoBERT-based sentiment analysis

Heni Indrayani, Farrikh Alzami, Nadia Itona Siregar, Nico Aditia
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Tradition and Change in funeral ceremony and protocol: a comparison between the british state funerals of George VI (1952) and Elizabeth II (2022)

Álvaro Linares Barrones

111-128
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Crisis management and repositioning: from Palestra Itália to Sociedade Esportiva Palmeiras

Gardene Leão de Castro, Ana Beatriz Lopes Ferreira

129-148
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Media Coverage of Corporate Reputation: A Case Study of Telediario on La 1 (RTVE), 2013–2024

Carlos Rodríguez-Pérez, Daniela Milagros Chávez-Mendoza, Juan Pablo Cabrera-Aldana

149-170
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Corporate Communication in the Age of Generative AI: Algorithmic Visibility, SEO/GEO and Digital Reputation

Patricia Coll-Rubio

171-186
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Generative AI communication campaigns The risk of aiming for pioneering and achieving only hype

Margareth Boarini, Carolina Frazon Terra

187-206
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RESEÑAS

Disruptive Transformations in Communication:Advanced Topics in Communication: Understanding Public Relations and Contemporary Communication—Reflections and Trends

José Agnaldo Montesso Júnior

207-210
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