Public Relations, Communication, Organizational Communication

Vol. 13 No. 25 (2023): Public Relations Dimensions

View Vol. 13 No. 25 (2023): Public Relations Dimensions

Published: 2023-06-30

PRESENTACIÓN

Presentation: Public Relations Dimensions

01-04
- PDF (Español (España))

ARTÍCULOS

Brand awareness: a proposal for the Intermunicipal Community of Beiras and Serra da Estrela

Mateus Silva Noronha, Gisela Gonçalves

05-20
- PDF (Español (España))
The public relations management in purpose-driven business

María-Belén Barroso, Juan Carlos Tojar-Hurtado

21-40
- PDF (Español (España))
The purpose as a dynamizer of corporate culture and value generator Analysis of the websites of IBEX-35 Spanish companies

Carmen López de Aguileta-Clemente, Juli Molares-Cardoso, Vicente Badenes Plá

41-54
- PDF (Español (España))
How to evaluate dircom? The case of Ibero-American fair organizations affiliated with AFIDA

José Javier Vire Riascos, Ana Castillo Díaz

55-72
- PDF (Español (España))
The communication director “dircom” at first rate private universities in Latin America

Boris Orlando Hernández-Bernal

73-92
- PDF (Español (España))
The role of lobbies in the process of European construction

Andrea Moreno Cabanillas, Antonio Castillo Esparcia

93-110
- PDF (Español (España))
Exploring the role of Public Relations and Communication in Museums

Ainhoa del Pino Rodríguez-Veras, Carlos de las Heras Pedrosa, Jairo Lugo-Ocando

111-132
- PDF (Español (España))
The organization of sporting events in Spain after the emergence of covid-19: the case of national and regional Federations

Ana Belén Fernández, Montse Vázquez Gestal, Elisenda Estanyol

133-152
- PDF (Español (España))
Longitudinal study of the strategic direction of communication of the House of HM the King (2011 -2021): From consensus to transparency

M Dolores García-Fernandez

153-170
- PDF (Español (España))
Quo Vadis Communication? Results of a Survey Among the Next Generation PR/Communications

Ana Adi, Ronny Fechner, Rene Seidenglanz

171-188
- PDF (Español (España))
The Analysis of the implementation of the Official Mexican Standard-035 and the communication strategies used within a private organization

Cristina Barroso Camiade, Eva María Pérez-Castrejón

189-200
- PDF (Español (España))

RESEÑAS

Review of the book Comunicación y tercer sector de acción social. Miscellaneous on the reputation of NGOs in Spain and Latin America

Lucía Alejandra Sánchez Nuevo

201-204
- PDF (Español (España))